Jewellery&Other Stories

Tensions are rising: H&M's next fashion label &Other Stories provides us with another hint for their wide-ranged variety of things that make our life a little more pleasant. The main themes in this video are detail and eternity, indeed important aspects when choosing the perfect jewellery.

Stay tuned for further updates!

More pictures after the jump.

"Even when I'm a mess I still put on a vest with an S on my chest"

Ocean & Other Stories by H&M

After getting an insight into the accessoire collection and the new fragrance from H&M's new label "&Other Stories", today they carry us away to the deep blue. The recent video tells the story of the ocean prints which were created for the Spring/Summer-collection 2013. The atmospheric interpretation leaves us wanting to float in these wonderful patterns. 

Stay tuned for further information and inspiration! 
Pictures of "Ocean & Other Stories" after the jump. 

Ocean Print & Other Stories made in Stockholm.

Creative Director: Sara Hildén Bengtsson

Art Director: Carl-Axel Wahlström

Photo & Film Production: Alexander Dahl, Patricia Reyes, Adrian Levander & Anne Lindfors

Designer: Behnaz Aram

"IF THE HUMAN BODY'S OBSCENE, COMPLAIN TO THE MANUFACTURER, NOT TO ME" (Larry Flynt)

While some are already worries about the feasts around christmas, we honestly look forward to them.

Accompanied by this photo series shot by Stephan Heinrichs and a twinkle in one eye we wish you all a marvellous advent season! 

More pictures after the jump. 

"IT'S BARBIE WHO WANTS TO BE ME." (Unknown)

Dear Diary

I've noticed that Ken hasn't talked to me

ever since he got that new earring 

I wonder if he's mad at me 

Sicerely, Barbie

Let's get pink today with these shots for I Love You No.5 - 

The Princess Issue.

More pictures after the jump.

Rose Revival & Other Stories by H&M

The promising new label "&Other Stories" by H&M grants another insight. Besides providing us with high-quality fashion and accessoires it will cover us in a "Rose Revival". 
A new smell for a new era - a self-explanatory match. 

We are getting even more curious about the brand launching next spring. 

Stay tuned for further information and inspiration! 

Some exclusive pictures after the jump. 

YOKO OH! OR NO ?

It's a phenomenon one can observe many times - An iconic character is revived again in a new context. 

These days it seems to be a subliminal hype surrounding Yoko Ono. Besides appearing in Karl Lagerfeld's "The Little Black Jacket" exhibition you can wear Yoko now printed on your chest aswell.

Furthermore 1 week ago it got confirmed that the japanese artist and autor, well-known from her marriage with Beatles legend John Lennon, is going to launch a limited menswear collection at the online retailer Opening Ceremony.  Since two days brave young men can now order the eccentric collection of the japanese artist and autor and while we really like the illustrative video we are quite uncertain about the fashion itself. 

Do we really want to see the sunny male side in these fabrics?

Some extracts of the collection and more about the recent Yoko-hype after the jump. 

“BUT THEY SAY IF YOU DREAM A THING MORE THAN ONCE, IT'S SURE TO COME TRUE.” (Walt Disney Company, 12 Princess Stories)

As the chilly weather slowly but surely reaches our city we dream of hiding away. Hiding in our most beautiful dresses and dreaming ourselves away in a calm, fairytale-like world.

 This feeling is perfectly represented by a favorite photo series of Samuel Hodge he shot for I Love You No.5, The Princess Issue.

Find more photos after the jump. 

"ENJOY YOUR PAIN, YOU’VE EARNED IT."

From I LOVE YOU NO.4 - The Superwoman Issue. 

photo: Marcus Gaab

Have a good start into the week !

FIRST PREVIEW TEASER FOR H&M's "& OTHER STORIES"

On September 27th 2012 swedish textile giant H&M confirmed the launch of their high quality fashion label "& Other Stories". Exclusively offering womenswear it will provide us with a wide range of bags, shoes, accessoires and beauty products, all produced with a lot of dedication and detailed richness.

Promising a lot but revealing nothing the following preview mood video is a arranging documental snapshots. The film focuses on shoes by granting some insights into the life of an elegant parisian girl. The first S/S-collection will be launched in march 2013. To get more information visit & Other Stories online, on Faceook, on Twitter and Tumblr.

We look forward to keeping you updated about any further news. 

"IS IT JUST ME OR IS THE WORLD FULL OF BEAUTIFUL WOMEN?" (Robbie Coltrane)

SOFYA TITOVA @ next paris new faces division
FASHION CASTING
WE SHOT IN THE AFTERNOON SHE KEPT THE HAIR FROM A MORNING
SHOOT FOR HARPER’S
top & skirt Prada

During a fashion casting you have to stand out at first glance. You are just one of many beauties - a true challenge for your ego, no matter how talented or famous you already are. 

But not just for the main role. One travels along a rocky road until they find the perfect face, picture, and mood for the imaginary story which is going to be told. Trough the following photo series our beloved stylist Ann-Kathrin Obermeyer and photoraph Adrian Crispin captured a (not-so-)random casting situation for our EGO ISSUE. Additionally he mentioned just a fraction of what is admirable in the women's nature. 

See the whole story after the jump.

"How deep should the artist penetrate the work with their identity — How important is the artist?"A conversation with Ayse Erkmen

Ayse Erkmen is a conceptual artist who represented Turkey at the 54th Venice Biennale International Art Exhibition. The public projects of Ayse Erkmen reflect her concerns with the physical, cultural, and social landscapes in which she works. She lives in Istanbul and Berlin, and has been teaching at Münster Kunstakademie since 2010.

Bilgen Coskun talked with Ayse Erkem about the ego in the artist and the art, sociological influences, creative connections and her personal working processes between Istanbul and Berlin. 

HAVE YOU SEEN MY BABY? (Rolling Stones)

shoes prada, stockings wolford
curtain kva

After showing how to hide, it's now about time to stand out from the crowd.

 But let's take baby steps;
 We provide you with a few advices to strengthen your position in the digital world
 and 
today's ruling society,
 accompanied by some beauty products and accessoires which will do the rest. 

The whole story after the jump. 

"IT'S AN ODD THING, BUT ANYONE WHO DISAPPEARS IS SAID TO BE IN SAN FRANCISCO. IT MUST BE A DELIGHTFUL CITY AND POSESSES ALL THE ATTRACTIONS OF THE NEXT WORLD” (Oscar Wilde)

turtleneck Filippa K.,black dress Etro, silk scarf Hermès

Exept the childhood memories of playing hide and seek - 
Who hasn't at some point wished for hiding out for a while?

Due to some favorite fashion accessories, 
the Berlin-based photographer Sabrina Theissen 
and some useful advices we found online
we pointed out some possibilties in our EGO ISSUE. 

See the whole story after the jump. 

HIDE UNTIL EVERYBODY GOES HOME. HIDE UNTIL EVERYBODY FORGETS ABOUT YOU. HIDE UNTIL EVERYBODY DIES.” (Yoko Ono, Grapefruit: A Book of Instructions and Drawings)

Vanity is one of the seven deadly sins. 

No one has embodied vanity to such an extent as the legendary German actress Marlene Dietrich, who secluded herself in her Parisian apartment for the last 11 years of her life. The French photographer Audrey Corregan, acclaimed for her ability to add the right dose of complexity to a simple photograph, resurrected the character of diva Dietrich for the EGO ISSUE through her camera.

Find the complete photo series after the jump. 

WHAT WOULD YOU ATTEMPT TO DO IF YOU KNEW YOU COULD NOT FAIL? A conversation with Katja Dahte

Katja Dathe is a genuine Berliner and started her commitment to creativity while studying pattern construction and tailoring in the GDR. After the fall of the Berlin Wall she was referred to as the genius fashion designer from East Berlin. She distributed her label “Karl Faktor” until 1999 and then ended her career in the fashion scene. Thereafter, Katja played an integral role as a production coordinator in my office (that’s how we became best friends) and in 2006 she became the CEO of Parkhaus, a homeware design company. She decided to join the Berlinbased Pirate Party when she began her studies of economic science.The first Pirate Party was founded on January 1st in 2006 in Sweden. The party’s name was derived from Piratbyrån, an organization opposed to intellectual property. Members of Piratbyrån had previously founded the BitTorrent tracker The Pirate Bay. The Pirate Party supports civil rights, direct democracy and participation, reform of copyright and patent law, free sharing of knowledge (open content), data privacy, transparency, freedom of information, free education, universal healthcare, and a clear separation between church and state. In the election for the House of Representatives of Berlin in 2011 the Pirate Party reached 8.9 percent and moved into the state parliament. Even friends in the United States have recently asked me, “What is going on over there in Berlin?” So it’s about time to spread the word for you my friends. I met with Katja to talk about the party’s values and intentions: about equal rights, supporting individual inhabitants of our city, minimum wage, and of course, about Katja herself. Who can be called a lot of things, but not insane.

A conversation about different kinds of democracy, particular social structures and the meaning of the human ego from the point of view of the pirate party.

"I WON'T BE A ROCKSTAR, I WILL BE A LEGEND."(Freddie Mercury) IN A CONVERSATION WITH THE ECHO VAMPER

Iza Mortag Freund and James Brook came to know and love each other basically because of an essential piece of missing furniture. The Danish dynamite and the classically cool Brit burst onto the punk scene in Aahrus, Denmark by creating the music they wished they were hearing. Their tools are simple — Iza’s remarkable rock ‘n’ roll voice and James’s instinct for instruments. With over-the-top theatrical outfits, including a collection of over 100 hats, their stage presence is electrifying. Their punchy sound is born out of irresistibly raucous vocals, dance inducing guitar riffs, and pulsing drum-machine beats. The Echo Vamper isn’t music for the timid.

A conversation about their churning childhood, the ego on the stage and rockstar attitude. 

I LOVE YOU PROUDLY PRESENTS:THE ECHO VAMPER - "LOVER"

Those, who have been browsing trough THE EGO ISSUE couldn't overlook them.

Those, who attended out launch party this summer couldn't fail to hear them.

If you looked around just a little bit, you might have realized that 

THE ECHO VAMPER,

consisting of Danish dynamite Iza Mortag Freund, our cover model,
and the cool Brit James Brook

 are taking large steps in the direcion of getting

THE NEXT BIG THING.

Ever since we've listened to the edgy, rock'n'roll-tunes of their (first) song "LOVER"for the first time,

the young couple simply got us. 

So we decided to take them in front of our camera and let them do what they are best in: 

Freaking out, performing like noone else in their incomparably look and 

having simply an awesome time.

Enough said-

Ladies and G's, put on your dancing shoes: 

I LOVE YOU PROUDLY PRESENTS:
 "LOVER"

"MODESTY CAN BE BOTH APPEALING AND OFF-PUTTING." In a conversation with Rina Ota

Born on January 11, 1988 in Chiba, Japan, Rina Ota has walked innumerable domestic and international collections since her debut as a model in 2001. She rose to prominence as the face of the international AW 2006/07 Miu Miu campaign. The child of a Japanese father and Russian mother, Ota is proficient in English and Russian. She started her acting career in the movie 69 at the age of 15, and has since appeared in TV dramas, commercials, and on film.


For the EGO ISSUE we talked with Rina about her background, the global differences in the fashion world and the role of the ego  in eastern society. 

"DO ONE THING EVERYDAY THAT SCARES YOU." (Eleanor Roosevelt)

The human mind is an incalculably complex issue. No wonder that it battles with disorders from time to time. Accompanied by a photo series from Jenny & Lee we give you a little introduction to the most distributed ones. But watch out - if you have a tendency to self-diagnoses you should better avoid pressing the "read more"-button.

schizoid

People with schizoid personality disorder tend to be very indifferent to social relationships, take pleasure in few activities, don’t show much emotion, and are
almost always what you would call a typical loner. They often continue their adult life living with their parents instead of marrying.


Sophia
white angora jumper 
Vanessa Bruno AthÉ

"But beneath the surface of the digital self-portrait there is no ego, no being, to discover, only a deception, a learned expression, a demand, and a deep valley of meaninglessness." "THE DIGITAL SELF-PORTRAIT" BY MIRNA FUNK

Why do we enjoy it so much, to photograph

ourselves again and again? Why do we want

to capture every situation, every moment, and

every sensation? Because we are addicted to

the sight of ourselves, to our own existence?

Or because these things are a source of anxiety

– because we cannot be sure of our own

existence unless there is someone watching,

someone responding, and thus giving us life.

“For Hegel the subject was not feasible as an

individual self-consciousness [sic] without its

dialectical counterpart (general public).” In

other words, there can be no subject without

an observer. We do not exist until our existence

has been confirmed by others.

"LEADERS LIVE BY CHOICE, NOT BY ACCIDENT." (Mark Gorman) - An afternoon with Sabine Lisicki

“Even when I met her personally for the first time I noticed her target-oriented commitment. (...) her overwhelming joy she used to show. (...)

She exudes confidence, shows a thrilling match and spectacular rallies.”

(Steffi Graf on Sabine Lisicki)

German professional tennis player.

Started at the age of seven.

Ranked 14th worldwide in 2012.

Serve 210 km/h (while Maria Shaparova, ranked first place, serves 190 km/h).

She is ambitious.

She lets nothing come in her way.

She is beautiful.

We asked.

She answered.

Straightforward.

As her shot.

The whole interview after the jump.

"TO BE GIVEN THE LABEL "PLUS-SIZE" WAS MOST LIKELY THE HAPPIEST DAY I CAN REMEMBER." - THE STORY OF KAROLIN WOLTER

After three years of successful runway modeling for top labels like Marc Jacobs, Lanvin, and Yves Saint Laurent, Karolin Wolter was tired of rigid diets and self-loathing in front of the mirror, so she made a risky decision. She became a plus-size model.

Read her story written in her own words after the jump. 

"I AM JUST THERE TO GIVE STRUCTURE TO A PREFABRICATED FANTASY" IN A CONVERSATION WITH KAMILLA FILIPCIKOVA

Kamila Filipcikova was discovered at the age of 14 in her hometown Bratislava. Since then the slovakian girl made it on the cover of Vogue Italia and danish Rodeo Magazine, worked together with Juergen Teller and Steven Meisel and appeared in editorials for magazines such as W, Cover and Love Magazine. Having that in my mind it's quite surprising getting to know her in her outstanding appearance. Outstanding - in a very down-to-earth way. We met Kamila for a talk about the ego from the view of a full-time-model, her experiences and the craving for the simplest things in life. The fact that we had to capture her (superficial) beauty trough a photo series aswell becomes unquestionable. 

Read the whole interview after the jump. 

"THE ONLY THING THAT IS OBSCENE IS CENSORSHIP." (Craig Bruce) Introducing: "Censored Dresses" by David Siepert

David Siepert is a German artist living in Switzerland, whose works deal with human behavior within environments marked by processes of change and tension. The concept for his latest work originates from the artist’s time spent in the Middle East, performing research in places such as Lebanon, Egypt, Bahrain, and Dubai. It was here that he first encountered the censorship of advertisements in women’s fashion magazines. These are not cases of straightforward censorship, where the magazines themselves are prevented from being published because of their content. The magazines appear for public purchase via translational processes between cultural conventions of dress — painstakingly applied to individual images. With magazines that are produced in these Middle Eastern countries, or specifically for them, these adjustments are created pre-press. However, in the case of imported Western magazines, which are available uncensored, it is usually the shop owner who takes responsibility for the images. Often whole pages will be removed from magazines, because too much of woman’s skin is shown. But some shopkeepers take it upon themselves to cover these exposed areas by hand, using felt-tip pens or markers. These cases of self-censorship, as the images themselves are not prohibited, can be seen as acts of translating cultural conventions. By covering areas that are shown unclothed, fashion is adjusted and transformed into the image of something that does not exist in reality. Chosen from a collection put together over several years, several of these aesthetically and culturally sensitive alterations formed the starting point for the ‟Censored Dresses” project. Working with the concept of fashion producing fashion, Siepert took the hand-censored fashion advertisements to professional dressmakers in Cairo’s Islamic quarter and asked them to recreate the clothing as depicted. Adding another dimension to the translational process, these instructions left the practical parameters of the design open to the women’s interpretation. The finished dresses are a product of a complex relationship between different cultural conventions, which are simultaneously mediated through individual interpretations.  The final phase of the project consisted of a performance in the form of a fashion show with the dresses at Zurich’s historic Cabaret Voltaire in May of 2012, followed by exhibitions both in Zurich and Beirut. Photographs of models wearing the dresses, referencing the conventions of fashion photography, were part of the exhibits. Translating the work back into the arena of publishing, an editorial fashion shoot with the dresses was done, thus treading on the mixed territory between fashion, advertising, copyrights, and art.

Read the interview we did with David Siepert after the jump.

“IN ORDER TO KEEP ANYTHING CULTURAL, LOGICAL OR IDEOLOGICAL YOU HAVE TO REINVENT THE REALITY OF IT” ( Ani Difranco)

From Wikipedia, the free encyclopedia: 
Hedi Slimane is a fashion designer. He is currently the creative director for Saint Laurent Paris (formerly Yves Saint Laurent).

A few weeks ago it has been announced that Hedi Slimane will not just show his first collection as the new creative designer next spring/summer but also changed the name of the parisian tradition-rich label Yves Saint Laurent in Saint Laurent Paris. 

A small debate...

"YOUR BODY IS THE BAGGAGE YOU MUST CARRY TROUGH LIFE. THE MORE EXCESS THE BAGGAGE,THE SHORTER THE TRIP. "(ANDREW H. GLASGOW)

Nike Flyknit limited edition. Photo: Matthias Weingärtner

First of all - this is not a plea for being skinny, to make this clear. With I LOVE YOU we also would like to create a certain awareness for a healthy body, no matter which body size you are. Therefore I'd like to recommend an article of the last ZEIT newspaper (No°31). Here is a short summary roughly kind of google translated:

THE FAT DANGER 

“Potbellys are not just an aesthetic flaw - fatty deposits are life-threatening. The danger lies not just in high blood pressure, stroke, diabetes, dementia, chronic back pain and joint deseases. The risk of getting cancer is much higher for a corpulent person than someone with normal weight. (...) Death due to overweight in the U. S. ranges to 115,000 a year. That means every fifth cancer death is in the final analysis because of overweight. Soon excess weight could really replace smoking as the main risk factor for cancer. (...) Indeed the rate of smoking adolescence in germany reduced by half between 2002 and 2012. Only thirteen percent of the german population are smokers nowadays. But maybe the conceivable decline of lung cancer will be compensated by the increase of other cancers. Therefore it is questionable if smokers even heighten the risk of getting cancer by quitting. Because former smokers are often gaining a lot of weight within a short time. (...)”

(Die Zeit N°31, 26th July 2012)

To make a long story short, this article finally convinced my lazy body and I am now back in the park running. 5 days a week. My new running concept (to make sure i am not giving up after the second week): shorter distances, therefore more frequently, even if it is a 30-minutes-run. And to push my motivation i need the new mindblowing special edition beauties from the Nike Flyknit collection. Honestly, these are the most beautiful running shoes I have ever seen. And they are not just fashion gadgets, these are serious feather-weight racing shoes. Alyson Felix, one of the track and field sprint athletes is wearing the Flyknit racers at the olympic games.

The third Flyknit Collection has just been released and I had the great chance to talk to Ben Shaffer, head of innovation at Nike, about the concept and this milestone in footwear design technology. Read the interview after the jump.

"WINNING ISN'T EVERYTHING, IT'S THE ONLY THING." (VINCE LOMBARDI)

Catrin, Berlin

Thank you all for participating in our first raffle. We enjoyed browsing trough your mails and had a good laugh. The competition is closed now and unfortunetely we had to pick five favorites including some legendary Michaels, extraordinary reading habits and someone who is clearly not afraid of ugly.

Due to our enthusiasm for all participants we decided to make you all at least a second winner and therefore we will send all of you not announced in this post a copy of our recent issue too. 

Congrats Ladies and G's and have fun while reading and rocking on!

RAFFLE: SHOW SOME LOVE FOR I LOVE YOU.

Today we have a great gift for you. To celebrate some rock'n'roll for this issue we joined forces with MARSHALL HEADPHONES. And thanks to their generousity we have 5 goodie bags for our dearest readers, including one pair of MARSHALL HEADPHONES and the latest I LOVE YOU copy.


All you have to do is sending us a self portrait with your favorite I LOVE YOU issue, your e-mail and postal adress to zsuzsanna@iloveyou-magazine.com until July 31st.

The winner pictures will be published on our blog.

Looking forward to your pics.

I LOVE YOU MAGAZINE NO.8 LAUNCH & PARTY

photo: BEN de Biel

Last wednesday July 4th we finally launched our EGO ISSUE. Instead of just dropping them in stores we celebrated with some rock'n'roll. Together with Marshall Headphones we staged a private concert for all of our friends introducing our coverstars THE ECHO VAMPER, who gave a phenomenal concert at the Radialsystem in Berlin.


Thanks to all of our guests, Marshall Headphones, Silk Relations, our photographers Ben de Biel and Maxime Ballesteros, and - of course - Andreas Lemche and Iza and James from the Echo Vamper.


We hope you had as much fun as we had.


 I LOVE YOU NO.8 - THE EGO ISSUE - OUT NOW. 

I LOVE YOU NO.8 THE EGO ISSUE - OUT NOW!

Believe in your fucking self. 

Stay up all fucking night. 

Work outside of your fucking habits.

 Know when to fucking speak up. 

Good things come to those who work their ass off and never give up. 

Go and fucking find your inner demons. 

Never give up or let someone else make decisions which are supposed to be yours. 

If they don't like you as the skinny girl you are, try to be a fucking plus-size. 

If life gives you a lemon make sure there is tequila around.

If being number 14th in the world sucks work harder and become number one. 

If you want to hide go and hide in a fucking smart way. 

If you are going crazy. 

Don't worry. 

Your mind is way too complex to keep it healthy.  

If you don't want to show your face show your feet.

Don't fit in. Fit better. 

They don't believe in your idea?

Ignore it and take the challenge. 

Take pictures of yourself no fucking matter how you look, 

you are just doing it to prove you are alive anyway.

You are the result of 4 billion years of evolutionary success. 

Fucking act like it.

It's you. The next big thing. 

I LOVE YOU. So go and fucking love yourself. 

And now make sure to fucking buy the EGO ISSUE.

OUT NOW. 

(inspired by Good Fuckig Design Advice)

I LOVE YOU NO. 8 SOON AVAILABLE in stores here 
and available on our website.

THIS LAND WAS MADE FOR YOU AND ME Vernissage & Exhibition at Galerie für moderne Fotografie Berlin

This land is your land, this land is my land
From California to the New York Island
From the Redwood Forest to the Gulf Stream waters
This land was made for you and me.

("God bless America" Woody Guthrie (1912-1967)

For all Berliners and those who will hit our lovely town this weekend or in the following weeks - there will be an interesting exhibition at the Galerie für moderne Fotografie you should make sure not to miss. 

Curated by our fashion-editor Ann-Kathrin Obermeyer and our beloved photographer Adrian Crispin, whose works are also exhibited, „This Land Was Made for You and Me“ takes stock of contemporary photography in the USA on the intersection of commercial, editorial and fashion photography and individual artistic positions.

In addition to our recommendation we did a little interview with Ann-Kathrin Obermeyer and Adrian Crispin.

Our Weekend Recommendation: Facing Pages 2012

If it happens that you are in the Netherlands the following days we highly recommend you to visit "Facing Pages", taking place this weekend in Arnhem. During "Euorpe's biggest event on independent magazines" you can expect a colourful programme filled with lectures by magazine makers, exhibitions and other inspiring complements concerning our printed passion.

If you like magazines, you will love it. If insecure, "Facing Pages" will helps you to fall for it.

20-22. April

Trans 6

6811 HR Arnhem

The Netherlands

Curious about the complete programme? You will find the timetable online. If you want to purchase a ticket, click here. 

Have fun, be inspired and keep an eye on every new page. 

" In the midst of all make believed madness the mocked depravity and the pseudo sexual anarchists Lou Reed is the real thing...

 ...Lou Reed the original - He's been one since the birth of the NY underground and now he is back with a new album. TRANSFORMER , a new album by the original Lou Reed , produced by David Bowie on RCA records and tapes . "


(Advertisement for Lou Reed's Transformer released in November 1972)

photo & words: Adrian Crispin


Dear Jackie ,
You are looking great these days, like a transformer! Keep up the good work!! See you around here or there from the old world on my way to New York Island, where drinks are free but you gotta pay for the sunsets. 
Cheers, Adrian