After getting an insight into the accessoire collection and the new fragrance from H&M's new label "&Other Stories", today they carry us away to the deep blue. The recent video tells the story of the ocean prints which were created for the Spring/Summer-collection 2013. The atmospheric interpretation leaves us wanting to float in these wonderful patterns.
Stay tuned for further information and inspiration!
Pictures of "Ocean & Other Stories" after the jump.
Ocean Print & Other Stories made in Stockholm.
Creative Director: Sara Hildén Bengtsson
Art Director: Carl-Axel Wahlström
Photo & Film Production: Alexander Dahl, Patricia Reyes, Adrian Levander & Anne Lindfors
Designer: Behnaz Aram