On September 27th 2012 swedish textile giant H&M confirmed the launch of their high quality fashion label "& Other Stories". Exclusively offering womenswear it will provide us with a wide range of bags, shoes, accessoires and beauty products, all produced with a lot of dedication and detailed richness.
Promising a lot but revealing nothing the following preview mood video is a arranging documental snapshots. The film focuses on shoes by granting some insights into the life of an elegant parisian girl. The first S/S-collection will be launched in march 2013. To get more information visit & Other Stories online, on Faceook, on Twitter and Tumblr.
We look forward to keeping you updated about any further news.
wow that's a great campaign!
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